The story is a virus?

We are try­ing to get our head around the idea that Mr. Gold­ing pre­sent­ed recent­ly on his log. We’ve been accused of being lin­ear and struc­tured in the past (by one of our best friends and although he was sim­ply stat­ing a fact we got the feel­ing he was also insult­ing us), we do not deny this. Even when pre­sent­ed with sto­ries that are by nature non-lin­ear we tend to (in our mind at least) try to put every­thing back “in order” as it were. We are aware that some­times this is point­less, and even detri­men­tal to the sto­ry.
But this new thing (for which there is not yet a name) is almost the most oppo­site to lin­ear there could be. And this hyper­lin­ear­i­ty is two fold, first you have the writ­ers as they write based on what they have read and the order they read it in and sec­ond you have the read­ers who may read dif­fer­ent “chap­ters”(?) in a very dif­fer­ent order, pos­si­bly even a unique order. The sto­ry would very much belong to the read­er… is it per­haps a Choose Your Own Adven­ture, but with­out know­ing what the choic­es are?
Regard­less, it should prove an wor­thy exper­i­ment.
All we have to do now is work out what (and how) to write for it.