Having installed iStyle 2002 I am now running the latest and greatest sense-of-style from Silicon Valley. (Fortunately it doesn’t conflict with GayStyle 2007, which always wins in situations of style conflicts.) I now understand the new wave of computer design. Apple has changed the world again. The world just doesn’t realise it yet.
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But can you explain? I still don’t really understand the original iMac revolution.
Explain… no I don’t think I can, but perhaps I can add more detail to the picture. It is to do with what a computer is, and by that I mean how people (users, consumers) percieve it, and what a computer can be. In the world of computers numbers are important, x MHz, y Mb of ram, such-and-such a bus speed. The numbers are important, but only to a very few people. For most the numbers are confusing. The iMac was the first computer to say “Hey, I can do all that computer stuff, and look sexy too! I’m not a broing piece of beige plastic.” In that moment, althought no one realised it at the time, a paradigm shift occurred. The initial response from the analysts was that these colorfull computers were just a cheap gimic, that it wouldn’t last. They were right, but not in the way they thought. The brightly colored plastic computers were not about brightly colored plastic, it was about changing an assumption. The assumption that computers had to be boring boxes that people used but never enjoyed.
http://slashdot.org/features/02/01/14/1647208.shtml I don’t agree with the article, but it does shed some more light on why many people don’t get apple/jobs/imac etc
The article seems fatally flawed just by starting from the position that Steve Jobs wants to take over the PC mainstream. I also question the assumption that the Mac really is that cool or different from the rest.
Heh, just read the comments were they talk about Apple’s retail manifesto. Looks like they are after everyone. I’d still like to pundit that that’s just big marketing talk, and they don’t really.