iStyle 2002

Hav­ing installed iStyle 2002 I am now run­ning the lat­est and great­est sense-of-style from Sil­i­con Val­ley. (For­tu­nate­ly it does­n’t con­flict with GayStyle 2007, which always wins in sit­u­a­tions of style con­flicts.)
I now under­stand the new wave of com­put­er design. Apple has changed the world again. The world just does­n’t realise it yet.

5 thoughts on “iStyle 2002”

  1. But can you explain? I still don’t real­ly under­stand the orig­i­nal iMac rev­o­lu­tion.

  2. Explain… no I don’t think I can, but per­haps I can add more detail to the pic­ture. It is to do with what a com­put­er is, and by that I mean how peo­ple (users, con­sumers) per­cieve it, and what a com­put­er can be.
    In the world of com­put­ers num­bers are impor­tant, x MHz, y Mb of ram, such-and-such a bus speed. The num­bers are impor­tant, but only to a very few peo­ple. For most the num­bers are con­fus­ing. The iMac was the first com­put­er to say “Hey, I can do all that com­put­er stuff, and look sexy too! I’m not a bro­ing piece of beige plas­tic.”
    In that moment, althought no one realised it at the time, a par­a­digm shift occurred. The ini­tial response from the ana­lysts was that these col­or­full com­put­ers were just a cheap gim­ic, that it would­n’t last. They were right, but not in the way they thought.
    The bright­ly col­ored plas­tic com­put­ers were not about bright­ly col­ored plas­tic, it was about chang­ing an assump­tion. The assump­tion that com­put­ers had to be bor­ing box­es that peo­ple used but nev­er enjoyed.

  4. The arti­cle seems fatal­ly flawed just by start­ing from the posi­tion that Steve Jobs *wants* to take over the PC main­stream.
    I also ques­tion the assump­tion that the Mac real­ly is that cool or dif­fer­ent from the rest.

  5. Heh, just read the com­ments were they talk about Apple’s retail man­i­festo. Looks like they are after every­one.
    I’d still like to pun­dit that that’s just big mar­ket­ing talk, and they don’t real­ly.

Comments are closed.